Our next Exec I/O is coming up soon: On Tuesday May 20th we will talk and learn a lot about the future of commerce. For the curious ones of you – and of course for those who cannot be with us in Cologne – we have already spoken to some of our guests. They explained to us what they think is happening in (e)commerce right now and what will be important in the future.
Oliver Thylmann – Catalyst Zero
“It is becoming clearer that eCommerce basically means technology. Customer relations work through data, optimizing conversion and a/b testing replace what has been done with store layout and product placement. Retargeting makes retrieving customers possible. This means that my store manager now is basically a technician – a developer. My core compentence is readjusting my shop and it is important to be able to do this myself. Unfortunately the old economy does not understand this yet.”
Carlo Matic – supr.co
“Amazon & Co. keep getting quicker and more professional. In the future I will therefore more and more let them take care of my daily needs and it will become constantly easier to do so. This so far, isn’t surprising. Looking at the longtail is more interesting, though. I am talking about products without EAN or similar and about products I don’t even know about yet. ‘Fully automatic maschines’ like Amazon cannot perform in this field. The small ones can! Thanks to an improving technical infrastructure they (nisches and even Single Product Shops) can afford Online-Shops and contact targetgroups on different channels.”
Jörg Binnenbrücker – Capnamic Ventures
“eCommerce is already suitable for the mass and has arrived in all areas of business. Still, the share of the whole retail revenues is relatively small. We assume that this trend will remain and expect further growth. Consumers more and more trust in online trading which will lead us to an even bigger variety when it comes to products. Especially in the luxury and high price segment there is a lot of room to grow. Since costs for customer acquisition increase it is getting more and more important to act data driven and to build a loyal customer base. Customer service and user experience therefore gain in importance. Our eCommerce portfolio also shows how important a mobile strategy is.”
And there is still so much more to learn. Watch out for part two!